Simona Sterca

București

pop up românește

Atunci cand ne gandim la Pop Art ne gandim la societatea si cultura contemporana, in special la consumerism. Ce consuma societatea romaneasca in zilele noastre?

Datorita publicitatii intensiv/agresive, societatea contemporana romaneasca prefera sa consume iluzia unui produs perfect in loc sa foloseasca si sa recreeze valorile autentice ale poporului roman.

Astfel, conflictul constant dezechilibrat dintre tentatia de a solicita de la divinitate in loc de a folosi instrumente la indemana pentru a atinge aspiratiile dorite, alimentele cu aport ridicat in calorii si valoare nutritiva mica versus alimentele traditionale, cultura – gunoi versus cultura autentica, limbile straine intruzive versus limba materna, atractia pentru simbolurile straine conduc spre pierderea identitatii nationale.

When we think of Pop Art we think of contemporary society and culture, particularly consumerism. What does Romanian society consumes nowadays?

Due to intensive/aggressive advertising, contemporary Romanian society prefers to consume the illusion of a perfect product instead of using and recreating the original values of the Romanian people.

Thus the constant unbalanced conflict between the temptation of asking from divinity instead of using the tools within reach to achieve the desired aspirations, junk-food versus traditional food, trash culture versus authentic culture, intrusive foreign languages versus mother tongue, the attraction for the foreign symbols lead towards loosing the national identity.